The Exporter's Handbook to the U.S. Wine Market por Deborah M. Gray

The Exporter's Handbook to the U.S. Wine Market por Deborah M. Gray
Titulo del libro : The Exporter's Handbook to the U.S. Wine Market
Fecha de lanzamiento : January 1, 2016
Autor : Deborah M. Gray
Número de páginas : 256
ISBN : 1935879553
Editor : Board and Bench

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Deborah M. Gray con The Exporter's Handbook to the U.S. Wine Market

Attempting to export wine to the U.S. has long been fraught with difficulty, especially for the smaller producers. The U.S. wine industry, complicated by confusing regulations and intense internal brand competition, is also the land of opportunity and home to an adventurous and egalitarian wine consuming population. But without an understanding of how to effectively enter this complex market, the exporter often founders and retreats in frustration. This book provides a guide to approaching and attracting an importer, differentiating terms and regulations which must be understood to prosper, and avenues to achieving and sustaining attainable sales and distribution goals.